Google Analytics is one of the most versatile marketing tools you can use. It helps you keep track of all the activities on your website and plan optimisations accordingly. Analytics data can also help you identify problems with your website and fix them before they can impact your business. This process isn’t too complicated and here’s a simple guide on how to do it:
1. Sign Up For Your Google Analytics Account
You need to sign up for the account before you can use the tool. The first step is to log into your Google account and go to Analytics. You should find the sign up button on the right side of the Analytics homepage.
2. Fill In The Form
You’ll be immediately taken to a form that you need to fill. You need to specify what should be tracked, choose a suitable account name, add a website name, and then provide the website URL for tracking.
3. Choose Data Sharing Options
There are a number of data sharing options mentioned in the form. Choose your industry, reporting zone, and click the checkboxes on sharing with Google Products and Services, Benchmarking, Technical Support, and Account specialties. Once you submit the form, you’ll be prompted to accept the terms and conditions.
4. Add Your Tracking ID
When you complete your form and submit it, you’ll be taken to a page with your tracking Id. It is a bit of HTML code and it should be added to every page on your website. Adding the code depends on your website’s format. It is a good idea to ask your web designer to do it to avoid any complications.
Test to see if the tracking id is working by looking at the reports. If the id is installed correctly, you should see the reports in 24 hours.
Once the Analytics is installed, you can start working based on its data. We also recommend installing Yoast SEO and using the Keyword Planner in your marketing endeavours.