The year 2024 has unveiled the most phenomenal ally for your brand's success – Google Ads! With precision targeting, hyper-personalization, AI-powered insights, immersive ad formats, shoppable video ads, and multi-channel reach, Google Ads has become the ultimate secret weapon for e-commerce brands.

The reality is, right now, we cannot do it all. We must choose which channels to put our heart and soul into, because if we give a fraction of effort on each platform then the chances of seeing a successful return become slim.

Duplicate meta tags may seem like a snooze fest, but they can seriously damage you in the ol’ Google popularity contest. Find out how to locate and eliminate those pesky duplicates, so you can stroll your way to the top of the SERP.

So you want to look like a big-dog on Linkedin? Don’t we all! Learn how to make your Linkedin profile as impressive as Mums Christmas roast with these easy steps.

Consider your Google My Business listing as your first impression online. Everything from the images you use, to the ratings you have as huge indicators of whether or not you can be trusted. One of the best ways to get online visibility is to claim your business on Google My Business and optimise it.

It is easy to set your Facebook page up and get going, but have you considered whether or not you could be doing more?

There are simple but highly effective ways to take your Facebook from zero to hero. Let me list a few below.

So, your website URL doesn’t have a whole lot of numbers in it, so why would your Facebook URL? Claiming your vanity URL is seriously a no-brainer.

A custom URL gives your page an easy-to-find & easy-to-share URL that looks professional & branded.

Broken links can have a negative impact on your rankings and compromise user experience. The last thing you want is for a user to encounter a broken link when they want access to more information. This is often an indication of a poorly maintained website and can increase website abandonment rates. It is important to find and fix broken links as often as you can.

If you want to be the popular one in the group, backlinks are the way to do it. As Brittany Spears would say, if there talking about you, they’re a fan! Learn to get the gabs flapping, and bringing free traffic to you website.

Pinterest is oh-so-pretty, but for the right business it can be a huge money making machine. Learn how to optimise your Pinterest account and get that beautiful traffic flowing straight through to your site.

If you haven’t noticed, the Instagram algorithm changes faster than Tay Tay switches men, which can make it a slippery sucker to navigate. Read about my top tips for wrangling the beast the right way from the start!

Facebook is a complex friend to have. Just when you think you have gotten to know them, they change up their face - literally. I’m here to give you my top tips for success, right from the start.

Literally the only thing I will wait for is a good coffee and The Bachelor, and I can guarantee your clients are the same (well, I can guarantee they hate waiting, not that they have the same reality TV obsession) . So, don’t leave them hanging when they hit your site. Sort out your issues, and do it fast.

Yes, it sounds like an alien language but it isn’t and you need to take it seriously.

For better or for worse, our habits come to define us. We became addicted to our phones and now we must design everything to cater for them. Ensuring your site is mobile friendly is no joke and will come to define you.

Tell me how you’re going to improve and learn from your changes if you don’t have the numbers? Set yourself up for success and sort out your Google Analytics.