Google might enjoy enduring dominance in the search engine field, but that doesn’t mean you should ignore other search platforms. Placing all your eggs in one basket is never a good business strategy. That’s why many business owners are encouraged to set up their website in Bing as well. Here’s a brief look at how you can do that:
1. Create a Microsoft Account
Just like you need a Google account to use Google Analytics, you need a Microsoft account to use Bing Webmaster Tools. The registration won’t take much time but it is a good idea to make sure the account is related to your business and is not personal.
2. Add Your Site
Once you have logged in, you’ll find the ‘Add a Site’ button on the page. Copy and paste your website URL to the field. Make sure the site URL is accurate because you might have to repeat the entire process.
3. Enter the Sitemap
If you have never connected your website to Bing and don’t know much about its user data, just choose the default option and upload the sitemap to the page. If you have data regarding the highest traffic times on your platform, enter that information into the form. You can click add to submit all of the data to Webmasters Tools
4. Verify Ownership
Once you have uploaded the information, Bing needs you to verify ownership of the website before it can start tracking it. This can be done in three ways; you can download and upload the BingSiteAuth.xml file, you can add a meta tag with authentication code into your website’s default page, or add the CNAME record to your DNS file.
5. Submit URLs for Indexing
This is a slightly time-consuming process but it is a good idea to get it done as soon as possible. Bing only allows 10 URL submissions a day and 50 per month so if you have more than 50 pages on your website, this can take time.
Once this is done, your Bing Webmasters tools are up and running. You can then set up deep links or use Yoast SEO to improve rankings on the Bing SERP.