Business Tips

How to Set Up Bing Webmaster Tools

Google might enjoy enduring dominance in the search engine field, but that doesn’t mean you should ignore other search platforms. Placing all your eggs in one basket is never a good business strategy. That’s why many business owners are encouraged to set up their website in Bing as well. Here’s a brief look at how you can do that:

 

1. Create a Microsoft Account

 

Just like you need a Google account to use Google Analytics, you need a Microsoft account to use Bing Webmaster Tools. The registration won’t take much time but it is a good idea to make sure the account is related to your business and is not personal.

 

2. Add Your Site

 

Once you have logged in, you’ll find the ‘Add a Site’ button on the page. Copy and paste your website URL to the field. Make sure the site URL is accurate because you might have to repeat the entire process.

 

3. Enter the Sitemap

 

If you have never connected your website to Bing and don’t know much about its user data, just choose the default option and upload the sitemap to the page. If you have data regarding the highest traffic times on your platform, enter that information into the form. You can click add to submit all of the data to Webmasters Tools

 

4. Verify Ownership

 

Once you have uploaded the information, Bing needs you to verify ownership of the website before it can start tracking it. This can be done in three ways; you can download and upload the BingSiteAuth.xml file, you can add a meta tag with authentication code into your website’s default page, or add the CNAME record to your DNS file.

 

5. Submit URLs for Indexing

 

This is a slightly time-consuming process but it is a good idea to get it done as soon as possible. Bing only allows 10 URL submissions a day and 50 per month so if you have more than 50 pages on your website, this can take time.

 

Once this is done, your Bing Webmasters tools are up and running. You can then set up deep links or use Yoast SEO to improve rankings on the Bing SERP.

 

How Workshops Can Transform Your Business

I remember the first time I ran a workshop. I didn't sleep the night before. I spent all day imagining all of the scenarios where I could be made to look like a fool. I even began to wonder how damaging it would really be for my business if I cancelled completely.  

Then when I sat across from this room full of expectant faces, I began to speak, and all of the preparation and years of experience came together to lead me to a standing ovation at the end of my 2-hour workshop/rant. 

For weeks afterwards, I received long-winded and sometimes emotional emails about how I had changed the lives of the same people who only the week before I had imagined would laugh at me as I stumbled over my words - crashing and burning. 

Since then, I have continued running workshops. In fact, only the other day I was part of a workshop at Kensington Collective, where attendees such as Daily Blooms got in contact to express their gratitude. Expressing that I was the first digital marketer that had 'truly resonated' with them. 

So, why do I think running workshops are important for your business? 

1. It is great for networking

A workshop is an amazing way to give your brand a face. Your brand has a story, and people invest in stories. Make those connections, gather those email addresses and grow from the like-minded individuals around you. 

2. It gives you a chance to show off your skills

You can send emails. You can cold call. You can even turn up to a potential client's office crying 'Hire me! I'm great!' But nothing sells to a client like a workshop (aka. Pitch) in a room full of people whispering, 'Oh wow! I never thought of it like that. Genius!' 

3. It's a confidence boost

Sorry, I really had to throw this one in, but it is true! Being a small business owner, you often forget why you got into this, and that is because you are bloody good at it! Blowing the minds of a room full of eager business owners is the exact thing you need to remind you that you know your shit. 

4. It forces you to do your research

This especially applies to anyone in the digital marketing industry. If you're standing in front of a room full of people who, let's face it, are more likely to judge you than listen, you need to really know what you're talking about. This means you need to stay up to date with all of the latest trends and changes in your industry. This could be seen as daunting, but it's really something you should be doing anyway, and this way you can really feel like your research has a purpose. 

The reasons for running workshops are endless. If you are a people person, who can work a room, you need to organise a workshop TODAY.