If you aim to gain traffic through organic search on Google, you need to set up a Google Search Console. This process is fairly straightforward and doesn’t require any technical ability. Here’s a brief but helpful guide on how to go through the setup process:
1. Set Up Analytics First
It is always a good idea to set up Google Analytics first. This platform provides in-depth information on your website traffic. You can see how many people visit, the number of unique visits, session times, the origin of those visits, etc.
2. Sign In With Your Google Account
If you already have an Analytics account, use the account name and credentials to sign in to the Google Search Console. If you don’t have Analytics or a Google Account, create a new one connected to your business. Make sure you use the right account for this process.
3. Add A Property
After you have logged in, you can see an “Add a property” button on the homepage. It is located at the top of the page and is clearly visible. Click on that button.
4. Add Website
Add the URL of the website you want to track into the bar. Make sure the URL is accurate and use the homepage address for tracking the entire website. You can then click the “Continue” button.
5. Verify the Website
Google will ask you to verify your site in four days and there are several ways to do that. Here’s a look at your options:
· You can copy the HTML code they provide and upload it to your website code if you have root access.
· You can verify through the Google Tag Manager if you have access to it.
· Verification can also be done through the hosting provider.
· Claim ownership of the website through Google Analytics Tracking ID.
Google Analytics makes the verification process very easy. You can also set up the search console for Bing with a similar process.