Almost every business has a website today and all of them are competing for attention online. This means business owners can’t afford to compromise on the quality of their platform and must make sure every page is of good quality.
If all the pages are optimised, you’ll see a significant improvement in the user experience as well as your search engine rankings. There are several factors involved in web page optimisation such as:
Mobile search traffic has far surpassed desktop search traffic, which means a majority of your visitors come from a mobile platform. You need to make sure your website is mobile-friendly and this can be done by using a responsive website. Make sure every page is light-weight and loads quickly. All the links and menus should be easy to access on the smaller screen to ensure the best results. Google provides an accurate tool to help you test the mobile-friendliness of your site.
Many website owners find it too tedious to browse through their website links and find broken links. However, ignoring broken links can have two big consequences; it can compromise a search bot’s ability to crawl your website and it can hamper user experience. Both of these factors will have an impact on your website’s search engine ranking. Make sure all broken links on the page are fixed or add redirects if needed.
Duplicate meta tags can send the wrong signals to the search engine algorithm, which can have an impact on the ranking. Google requires all Meta tags and page titles to be as unique as possible. It is important to identify any duplicate Meta tag connected to your page and replace it. There are several tools available online to help you fix the issue, including Yoast SEO.
Google considers SSL certification a ranking factor and will rank HTTPS websites higher than regular sites. Websites without this certification are marked as not secure in Chrome, which can have an impact on your reputation.
These small optimisations can improve the website’s performance and ensure visitors have a good overall experience with it.