How to Optimise Your Facebook Page Pt. 2

It is easy to set your Facebook page up and get going, but have you considered whether or not you could be doing more?

There are simple but highly effective ways to take your Facebook from zero to hero.

  1. Create and Organise Page Tabs

    Tabs exist under your Facebook cover photo and can be expanded by clicking on the 'More' drop-down arrow on the right. They're something like the website navigation for your Facebook Page, allowing visitors to browse all that your page has to offer. 

    To rearrange your tabs, go to your Page and click Settings. Click Templates and Tabs in the left column. Then drag and drop your tabs in the order you want them to appear.

  2. Add Messenger for Business

    Giving your clients every possible option to get in contact with you, in the way they prefer, is vital. To turn on Messenger for your page, go to Messages under General Settings and then click Edit. Select the option to allow messages to your page, and click Save Changes.

  3. Add accurate business hours

    Adding accurate business hours to your Facebook page is they key to ensuring your customers are educated about when and where they can contact you.

    To edit your business hours click About below your Page's cover photo, then Page Info in the left column, edit the Hours section and Save Changes.

  4. Push past clients to give Facebook reviews

    Having great reviews on Facebook will instantly increase your chances of getting new customers because online reviews build trust. Did you know that 84% of people trust online reviews just as much as a personal recommendation? That is HUGE!

    7 out of 10 customers will leave a review if they are asked to. The best way to bring in the reviews is to shoot your clients an email. Use these email templates to ask for reviews. Also, feel free to create automated follow-ups or pop a reminder in your calendar for the clients that lag behind. You can also add a call-to-action to your website or ask people to check-in on Facebook; it will send them a reminder to write a review 1-2 days later. Other ideas are to offer a coupon or voucher if people check-in, require people to check-in if they want to use your WiFi or give a free upgrade if people check-in.

  5. Claim Unofficial Pages

    Bad data is a primary source of confusion for customers throughout the discovery stage, particularly when searching for local businesses. Verify your official Facebook business page with a phone call or by uploading official business documents. This can take up to 24 hours to process, but typically much shorter.

    To claim an unofficial page, navigate to your unofficial duplicate page on Facebook. Select "Is this your business?" from the drop down menu. Chose the first option: "Merge into a verified page you manage". Select your page from the drop down selector and submit. Facebook will decide whether or not your page matches the location of the unofficial page and merge the pages accordingly. Any likes, comments, reviews, and check-ins should be preserved in most cases. 

  6. Pin Important Posts to the Top of Your Page

    Pinning, highlighting and milestones are three timeline features that can dramatically change the number of people who interact with your content. You'll need to be an admin or editor to pin Page posts. To pin a post to the top of your Page's timeline go to the post on your Page's timeline, click  in the top right of the post, select Pin to Top of Page.

  7. Create a Company Milestone Timeline on Your Page

    Milestones are a great way to tell the story of your business through words and images. They can appear anywhere on your Timeline, depending on the date you designate. Always include an engaging image in your milestone. This will ensure your milestone will stand out and capture attention.

    Also make sure to include a call to action with a link to more information in your milestone. You don’t just want to tell people about your milestone—you want them to take action and learn more.

    By adding a link in your milestone, and encouraging your fans to find out more, you can build a stronger relationship with your fans and potentially sell more programs, products and services. That’s just what I did in my milestone below.

    To create a milestone, click on the “Event, Milestones +” option in the status update bar.

So that is that! Follow the above steps, consistently optimise and update and your Facebook will be ready to convert on its own.