Keywords are the bait that draws the search engine’s attention and helps bring in traffic. Business owners and marketers need to regularly upgrade their keywords list and ensure they’re using the right phrases in their campaigns.
It helps to have a consistent process to ensure you always get good-quality keywords. Instead of just looking at tools like Google Keyword Planner, investigate further and try to reach user intent. Here’s a checklist to help you find the best options:
1. Don’t Discard The Keyword Planner Entirely
The Google Keyword Planner isn’t the most comprehensive tool but that doesn’t mean it isn’t useful. It provides a list of words that is directly related to your search phrase and provides data on these keywords. You can collect the words and use them sparingly in your content; just keep in mind that these keywords need to be relevant to your interests.
2. Buyer Personas
User intent is the most important factor during keyword research these days. That’s because Google has switched to Machine Learning and AI search algorithms. The search engine no longer matches the search phrases exactly with the keywords in website content; it looks much deeper.
If you want to reach user intent, you need to understand your buyers and that can be done by creating buyer personas. List down the gender, age, location, hobbies and interests, income, pain points, and other such important characteristics of your ideal buyer to create a persona.
3. Look at Forums
Your industry’s forums are a great source of information and keywords. Just type the primary keyword and forums in your Google search bar to find a treasure trove of niche topics and related keywords. This is likely to draw a large number of audiences to your website because people are actively interested in it.
4. Social Media
Question and answer platforms like Reddit and Quora are also a great place to find niche topics and related keywords. You can find the questions your target audiences are actively interested in and create a keyword list accordingly.
After you do that, it is all a matter of finding long-tail and specific keywords to ensure you get the right traffic.