So, unless you have been hiding under rock for the past few years, Pinterest has somehow made it onto your radar. Whether it is pretending you have no interest in getting engaged while pinning 200+ diamond rings. Or handing over a Pinterest screenshot to your builder and saying ‘could we whip something like this up?’. Pinterest is a highly inspirational and unique social media platform. The site was first established in 2010 and has gained over 250 million monthly active users.
Pinterest is mainly your go-to for sharing ideas, collecting bookmarks (aka. pins), sharing content, and interacting with other enthusiasts. It is an adult wonderland of anything from room makeovers to artist tutorials here, plus a couple of sneaky infographics.
The popularity and versatility of this platform has made it the ideal marketing choice for visual and creative businesses. Want to make sure you get the most out of your Pinterest efforts? Here are my top tips:
1. Establish a Business Account
If you intend to use this platform for marketing purposes, it is important to set up a business account. You can convert your personal account to a business account easily and utilise the wide range of benefits it provides. Here’s a look at what you can do:
· Smack your business name on there, and any branding you can work in. Update the covers of each of your boards with either a pic of your work, or a branded icon image.
· Add your business contact details to the account so any of your new found fans can find your company information easily if needed.
· Set up analytics and get frequent reports on the performance of your pins and content. This will give you visibility on your campaigns and help determine if your target audiences are interacting with the profile.
If you don’t have a personal account, you can set up a business account directly. It is easy to use your business Google account for logging into Pinterest. There’s no need to fill up an entire registry form.
2. Always Add Your Website URL
The primary purpose of the Pinterest profile is to draw people back to your business website. One of the best ways to do that is to add your website URL to every post you pin. Having said this, make sure the links are relevant to the pin’s content.
For example, if the pin features a beautiful wooden chair set, make sure the link leads the same chair set on your website or a related product. This might seem like a simple thing, but it’s not uncommon for people to forget adding URLs to the pins. This can significantly limit the potential of your Pinterest campaign.
3. Rearrange Your Board
The natural order of the board might not be the most effective way to reach the audience. For example, you don’t want the boards at the top showcase content related to Christmas in the middle of May. Consistently rearrange your board order to ensure the most relevant content remains at the top of the page and catches attention.
4. Use Rich Pins
If you’re familiar with Rich Snippets on Google, then you know what Rich Pins are like. These are optimised snippets that include an HTML code. They’re more eye-catching and look professional. Rich Pins are more likely to attract attention than regular pins so if you want to stand out, this is a good option.
These four steps are a great way to start optimising your Pinterest profile. There are other ways to improve the profile but these will help lay a solid foundation for them. Want to know more? Feel free to give me a jingle.