Duplicate meta tags may seem like a snooze fest, but they can seriously damage you in the ol’ Google popularity contest. Find out how to locate and eliminate those pesky duplicates, so you can stroll your way to the top of the SERP.
So you want to look like a big-dog on Linkedin? Don’t we all! Learn how to make your Linkedin profile as impressive as Mums Christmas roast with these easy steps.
Consider your Google My Business listing as your first impression online. Everything from the images you use, to the ratings you have as huge indicators of whether or not you can be trusted. One of the best ways to get online visibility is to claim your business on Google My Business and optimise it.
It is easy to set your Facebook page up and get going, but have you considered whether or not you could be doing more?
There are simple but highly effective ways to take your Facebook from zero to hero. Let me list a few below.
So, your website URL doesn’t have a whole lot of numbers in it, so why would your Facebook URL? Claiming your vanity URL is seriously a no-brainer.
A custom URL gives your page an easy-to-find & easy-to-share URL that looks professional & branded.
Broken links can have a negative impact on your rankings and compromise user experience. The last thing you want is for a user to encounter a broken link when they want access to more information. This is often an indication of a poorly maintained website and can increase website abandonment rates. It is important to find and fix broken links as often as you can.
If you want to be the popular one in the group, backlinks are the way to do it. As Brittany Spears would say, if there talking about you, they’re a fan! Learn to get the gabs flapping, and bringing free traffic to you website.
Pinterest is oh-so-pretty, but for the right business it can be a huge money making machine. Learn how to optimise your Pinterest account and get that beautiful traffic flowing straight through to your site.
If you haven’t noticed, the Instagram algorithm changes faster than Tay Tay switches men, which can make it a slippery sucker to navigate. Read about my top tips for wrangling the beast the right way from the start!
Facebook is a complex friend to have. Just when you think you have gotten to know them, they change up their face - literally. I’m here to give you my top tips for success, right from the start.
Literally the only thing I will wait for is a good coffee and The Bachelor, and I can guarantee your clients are the same (well, I can guarantee they hate waiting, not that they have the same reality TV obsession) . So, don’t leave them hanging when they hit your site. Sort out your issues, and do it fast.
Yes, it sounds like an alien language but it isn’t and you need to take it seriously.
For better or for worse, our habits come to define us. We became addicted to our phones and now we must design everything to cater for them. Ensuring your site is mobile friendly is no joke and will come to define you.
Did you know without setting up a Google Search Console you may never appear in search results? It takes 10 mins, but sets you up for life.
Tell me how you’re going to improve and learn from your changes if you don’t have the numbers? Set yourself up for success and sort out your Google Analytics.
Are your images making your site beautiful? Or slowing it down so much that it doesn’t convert? They could be doing both, but they shouldn’t be.
Almost every business has a website today and all of them are competing for attention online. This means business owners can’t afford to compromise on the quality of their platform and must make sure every page is of good quality.
If all the pages are optimised, you’ll see a significant improvement in the user experience as well as your search engine rankings. There are several factors involved in web page optimisation such as:
Mobile search traffic has far surpassed desktop search traffic, which means a majority of your visitors come from a mobile platform. You need to make sure your website is mobile-friendly and this can be done by using a responsive website. Make sure every page is light-weight and loads quickly. All the links and menus should be easy to access on the smaller screen to ensure the best results. Google provides an accurate tool to help you test the mobile-friendliness of your site.
Many website owners find it too tedious to browse through their website links and find broken links. However, ignoring broken links can have two big consequences; it can compromise a search bot’s ability to crawl your website and it can hamper user experience. Both of these factors will have an impact on your website’s search engine ranking. Make sure all broken links on the page are fixed or add redirects if needed.
Duplicate meta tags can send the wrong signals to the search engine algorithm, which can have an impact on the ranking. Google requires all Meta tags and page titles to be as unique as possible. It is important to identify any duplicate Meta tag connected to your page and replace it. There are several tools available online to help you fix the issue, including Yoast SEO.
Google considers SSL certification a ranking factor and will rank HTTPS websites higher than regular sites. Websites without this certification are marked as not secure in Chrome, which can have an impact on your reputation.
These small optimisations can improve the website’s performance and ensure visitors have a good overall experience with it.
SEO is one of the most important modern marketing strategies available today. It can help your website rank high on search engine results pages. Yoast SEO is the most popular SEO plugin on the WordPress platform and can help your website shine. Here’s a step-by-step guide on how to install it on Wordpress.
1. Log Into Your WordPress Website
The first step is to log onto your WordPress website with administrator access. This will work best if you have the most up-to-date version of the site because the plugin is updated regularly as well.
2. Search for the Yoast SEO Plugin
When you log in, you'll be taken to the website dashboard. There should be a Plugins menu on the left-hand side of the screen and there’s an Add New button on it. Click on the button and type in Yoast SEO in the Add Plugins dialogue box.
3. Install the Plugin
The first result should be the official Yoast SEO plugin. Click on the Install Now button on that plugin and let it download fully. Once the download is complete, the software will prompt you to activate the plugin. Once activated, Yoast SEO is ready for use.
To get the best results from Yoast SEO, you need to properly configure it. The plugin is on the global settings and isn’t personalised to your website. On the left side of the page, you will find a menu under “SEO.” It is important to adjust all of the settings mentioned in the menu according to your requirements.
You will have SEO General, Search Appearance, SEO Social, Tools, and Search Console settings. Connect Yoast to Google Analytics, Google Search Console, and Bing Webmasters Tools to utilise its full potential.
If you like Yoast and want to explore all of its features, try out the premium plugin. It can be downloaded from the download section on My Yoast. This is a feature-rich plugin that can be a great marketing investment.
Google might enjoy enduring dominance in the search engine field, but that doesn’t mean you should ignore other search platforms. Placing all your eggs in one basket is never a good business strategy. That’s why many business owners are encouraged to set up their website in Bing as well. Here’s a brief look at how you can do that:
1. Create a Microsoft Account
Just like you need a Google account to use Google Analytics, you need a Microsoft account to use Bing Webmaster Tools. The registration won’t take much time but it is a good idea to make sure the account is related to your business and is not personal.
2. Add Your Site
Once you have logged in, you’ll find the ‘Add a Site’ button on the page. Copy and paste your website URL to the field. Make sure the site URL is accurate because you might have to repeat the entire process.
3. Enter the Sitemap
If you have never connected your website to Bing and don’t know much about its user data, just choose the default option and upload the sitemap to the page. If you have data regarding the highest traffic times on your platform, enter that information into the form. You can click add to submit all of the data to Webmasters Tools
4. Verify Ownership
Once you have uploaded the information, Bing needs you to verify ownership of the website before it can start tracking it. This can be done in three ways; you can download and upload the BingSiteAuth.xml file, you can add a meta tag with authentication code into your website’s default page, or add the CNAME record to your DNS file.
5. Submit URLs for Indexing
This is a slightly time-consuming process but it is a good idea to get it done as soon as possible. Bing only allows 10 URL submissions a day and 50 per month so if you have more than 50 pages on your website, this can take time.
Once this is done, your Bing Webmasters tools are up and running. You can then set up deep links or use Yoast SEO to improve rankings on the Bing SERP.
So, everyone is talking about it, but you still have no idea what an SEO blog actually is? SEO is still one of the most effective digital marketing techniques. Creating an SEO-focused blog can be quite challenging because it requires going beyond the content. Here are some tips that can help you with the process:
Make Sure Your Website is Optimised
Your website structure should be optimised to ensure it is search engine friendly. This lays down a good foundation for your future marketing campaigns. Website optimisation involves several steps, including:
Websites need to be mobile-friendly in order to rank high. Google switched to the Mobile-first index last year and ranks websites based on their mobile performance. If your site performs well on this platform, it is more SEO-friendly. You can test your website’s mobile friendliness and make decisions based on that.
Modern consumers are impatient and favour websites that load quickly on all platforms. In fact, a Google survey shows that they are prone to abandoning websites that take more than 3 seconds to load. That’s why checking site speed and optimising it is important.
Technical optimisation includes things like fixing broken links, identifying and fixing duplicate Meta tags, and identifying crawl errors. You also need to make sure the website is secure with HTTPS. Websites without them are clearly marked as ‘not secure’ by Google in Chrome.
A well-optimised website will help you reach your audience and rank high on the search engine results pages.
Make sure you have long-form content with more than 1,000 words. Google requires at least 300 words per page to properly index a website. If the piece is short and doesn’t provide any real value, Google will look at it as thin content.
You also need to optimise your images to ensure they look great on all platforms and don’t hamper website performance. It is possible to reduce file size without cropping the picture and compromising its quality.
A great SEO blog can help bring in organic traffic and establish a good reputation in your industry for your brand.